Why Sarah Laidlaw is a Must-See at HAIR The Movement
“Having Sarah Laidlaw as part of the Journey to the Top panel was an absolute must. From the moment I got to know her, I was in awe. Her hairstyling skills are extraordinary, but her talent doesn’t stop there—her makeup artistry is equally exceptional. Let’s just say, ‘Talent Overload’ doesn’t even begin to cover it. Over the years, I’ve had the privilege of teasing out her story. How does an apprentice from Togninis go on to become a global editorial hair and makeup artist? Travelling the world as a celebrity stylist, shooting for the glossiest magazines, and truly living her best life—Sarah has done it all. She’s not only incredibly talented but also hilariously funny. Her laugh is infectious, and her sharp insights into the fashion world will make you sit up and take notice. I feel so blessed to know Sarah personally, and I know she’s the perfect person to share what it really takes to make it big. Her story is raw, inspiring, and one you absolutely don’t want to miss.” Sharon Blain
Meet Sarah Laidlaw
Sarah Laidlaw is a celebrated, award-winning global hair and makeup artist whose career spans over three decades, shaping the worlds of fashion, beauty, and entertainment. Starting as an apprentice under a “World Master of the Craft” at Togninis, Sarah’s journey began with an exceptional foundation, which she quickly built upon by mastering both hairdressing and makeup. Today, she is renowned for her creative versatility and her ability to craft iconic, aspirational looks that transcend predictability.
From editorial shoots for glossy magazines to red carpet events, runway shows, and celebrity collaborations, Sarah’s artistry knows no bounds. Her polished makeup style and innovative hair designs have made her a favourite among editors, creative directors, and clients alike. With brand partnerships over the past 15 years with industry leaders such as Kérastase, De Lorenzo, Cloud Nine, and Priceline, Sarah has leveraged her expertise to elevate industry standards and educate both professionals and consumers.
Her true love lies in creating curated fashion images—an aesthetic that shines through in every brushstroke and hairstyle. This passion, combined with her precision, adaptability, and infectious energy, has earned her numerous industry awards and a reputation as a highly sought-after artist. Whether jet-setting around the globe or creating beauty in her Sydney studio, Sarah continues to inspire aspiring artists worldwide with her remarkable talent and dedication.