Why Lauren McCowan is a Must-See at HAIR The Movement
“This woman is a walking, talking encyclopedia of everything—editorial, product knowledge, and masterful technique. Spending time with Lauren on recent photo shoots left me in awe of her incredible expertise. Even after 60 years in the industry, I found myself learning new tips and tricks from her. I can’t tell you how thrilled I was when she agreed to present. Trust me, she’s going to blow your mind with what she has to share!” Sharon Blain
Meet Lauren McCowan
Lauren McCowan is an acclaimed hairstylist, educator, and industry innovator known for her editorial expertise, creative vision, and extensive contributions to brand development. With a career spanning over two decades, Lauren has worked globally, directing hair for photo shoots, fashion weeks, music videos, and film, while leading workshops and education experiences across the U.S., U.K., Europe, Australia, and New Zealand. Her work has been featured in iconic publications such as Vogue, Harper’s Bazaar, Marie Claire, and Rolling Stone, solidifying her reputation as a sought-after stylist and Creative Director.
An award-winning stylist, Lauren’s career extends beyond the salon to encompass brand building, product development, and education. She has consulted on global concepts and campaigns, creating education programs, trend forecasting, and live events that connect professionals and consumers in meaningful and impactful ways. Passionate about mentoring emerging talent and advocating for sustainable practices, Lauren continues to shape the future of hairstyling with her unique ability to bridge the gap between hairdressers and consumers.